Ciroc Vodka has gained popularity in the marketplace lately with the teaming of P. Diddy, in 2007, as the pitch man for the product. The result is a significant increase in the popularity, and stocking at your local watering hole or restaurant. This product sits in the high end market with others dominated by Grey Goose, Belvedere, and a host of other upcoming brands.
Ciroc is manufactured in France. It differs from other vodkas in that it is made from grapes, more specifically, grapes from the Gaillic region of France. This vodka is also not aged in any significant manner, which lends to a more efficient production method. Knowing this, I was interested to give this vodka a good shake down. What I found was a rather interesting taste. If taste differentiation from other vodkas in this category is a goal, they succeeded.
The aroma is the same as other vodkas. It does not come across quite as pungent as others. It has a clear, crisp color. Ciroc takes full advantage of this in the packaging. I test all vodkas straight up, well shaken, and in a frosted martini glass. No fruit. The first touch of Ciroc to the palate yields a somewhat confusing taste. It starts very smooth. So smooth, in fact, that it basically lacks a taste. It is as if your first sip is that you are drinking a slightly flavored water. This tasteless sensation lasts for a few seconds, then is followed by the more characteristic, stronger vodka taste. Once into this taste, it is not appreciably different tasting from other vodkas in this price group that are made from grains or potatoes. The taste remains consistent until the finish. At the finish, you are overwhelmed by a more chemical taste…much like drinking gasoline. Understanding, vodka is a developed taste, and to the normal person, all vodkas have a chemical taste. But to vodka drinkers, there is a fine line of difference between this taste of the masses, and that of the subtle taste of ingredients that vodkas are made from. The finish of Ciroc fortunately does not last long before you are into the next sip where the initial taste (or lack thereof) takes over. This is a product of tasting extremes. I am not suggesting that this product is a complete waste, but its inconsistency is a bit surprising given its placement in the marketplace.
I give Ciroc an average rating overall. I rate it about a 5 out of 10, (10 being perfect). If it was in a lower price line, I would likely rate it higher, but I consider value as well. This is a product that is place in the higher end market. It runs between $55-65 for 1.75 liter bottle. Try this for yourself. You may disagree with above. I also did not try this vodka mixed. It may work decently in specialty vodka drinks.
Either way, they are now very popular due to their aggressive marketing campaign. This is a very popular vodka among the 20 somethings out there. Me, I just cannot quite get there…..I guess I am not a Sean P. Diddy fan.Bar Boy 6 Bottle Alcohol Dispenser
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