The Rumor Is….

On April 1, 2010, in Other Interests, by admin

There is a distant rumbling in the horizon.  Ever so subtle.  If you put your ear to the ground you may hear it. Follow it’s trail if you can.  Use your tracking skills…it is the beating sound of the rumor mill of a huge, huge news event: In n Out Burger is coming to Dallas! What? You say.  You west coast mavens know that for years and years your beloved California based, family owned, privately held burger chain refused to venture east of Las Vegas. That is part of the appeal, you say. Why should Texans enjoy such California delicacy?  How can this be?

Yes, for those of you  “easterners” who do not know what I am talking about, this is the best burger in the country. It is also one of the worst for you, so belt line; look out. This chain is an icon on the west coast. I discovered it in my business traveling days, in Ontario, California in the late 80’s.  And let me just say, this place is the bomb.  Everything is made fresh daily. The menu is limited to burgers, burgers, and more burgers…as in that will be a single, double, triple or however many patties you tell them to put on burger. The cost will put you back very little; the calorie counts will put you back a lot and clog your arteries.  The single cheeseburger checks in at a brisk 480 calories. In other terms, you must walk 133 minutes or jog 55 minutes, or swim 40 minutes, or cycle for 73 minutes to burn that rat bastard off.  Add the 400 calorie fries, and nearly double that take.  My personal favorite is the double double cheese burger meal. That’s just a crisp 1070 calories:  no worries. Add a shake and this wondrous trip to the burger joint tacked on 1760 calories to the waist line; but oh is it worth it.

This chain enjoys a unique brand. Even with their west coast roots, many across the nation know of this chain and visit when they travel to the area.  This is always my first stop in from the airport when arriving in Las Vegas. The location I-15 and Flamingo must do well over $20K per day with the extended hours they keep and the ‘can’t find a table’ busy that they always are. While there are other localized burger huts in each city that makes things up fresh, with many of them being great, no one quite compares the true low cost, the freshness, and the unique taste (they add what’s called an “onion sauce” , on top of the crisp freshly chopped onion) as In n Out Burger

This is a no frills menu.  No chicken, no rings, no breakfast, no anything else, just burgers, all made fresh in store.  Their fries are made in store as well. All of this and a assembly line of people turning out burgers fast.

So I am glad to hear of the rumor that they are entering the Dallas market in early 2011.  Probably will be located far from where I live, but is better than flying to Vegas for a burger. Oh, and if any of you bright entrepreneurs out there get the idea to call them for franchising, don’t. They only do company stores.  I called years ago…

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